Facebook rolls out simplified refresh to News Feed
The refresh improves some of the elements which were previously announced last March, before plans for a global launch were shelved due to poor user feedback.
Among the introductions is a change of font – Helvetica for Macs and Arial for PCs – and the left-hand column has been lightened down with the removal of separate feeds for Friends, Groups and Photos.
Photos will also get more space on screen, as well as more prominence, while multiple photos will be presented in a collage. Additionally, profile photos have been put back into story cards to limit clutter.
However, the way advertising is presented will remain unchanged.
Facebook’s product manager Greg Marra said the social network has been working on the design that did not make the cut last year, and admitted to The Verge that “people don’t like us moving their furniture around, because you break muscle memory”.
Speaking of the dark-themed left sidebar which did not make it through to the latest release, Marra said: “That’s a particular design idea that looked cool but didn’t help you get around the site.”
The refresh is launched today (March 6) and is due to roll out globally over the next few weeks.
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